From 1 January 1969 Hants & Dorset became part of the National Bus Company, and in 1972 the bus livery was changed from the longstanding and familiar green to poppy red. Hants & Dorset was broken up into smaller units from April 1983, one of which was the Wilts & Dorset Bus Company whose area of operation included the present morebus network and sister company Salisbury Reds in Wiltshire.

The Wilts & Dorset Bus Company was bought by its local management team in 1987, and has been part of the Go-Ahead Group since August 2003.

The more brand, with its distinctive blue livery was first seen on the Poole to Bournemouth m1 and m2 routes in 2004 when an investment of £4 million was made in a fleet of 30 new Volvo single-deck buses, and has subsequently been rolled out across the network.

In 2005, the m1 was extended from its original terminus at Bournemouth Rail Station to Castlepoint shopping centre via Charminster. In May 2008, morebus introduced its N1 and N2 nightbuses which originally ran only on Fridays and Saturdays but due to popularity, have, in due course, been extended to run Monday to Saturday.

Link to MoreBuses website